The growing usage of online applications has opened different career avenues for youth across the globe. Irrespective of a candidate is a fresher or an experienced one, these new job profiles help one in better professional future and also good incentives.
One of such job profile is of Search Engine Optimisation (SEO) professional. As most of the people across the world use search engines like Google to resolve their queries. SEO is one of the digital marketing techniques that help in better optimisation of a website and rank it top in search engines for relevant queries.
There are many form of optimisation such as on-site content and web page optimisation or website backlink optimisation. SEO not only aims to rank better websites or drive quality traffic but also help build brand visibility in the online world.
Various recent studies suggest that SEO will be an important marketing tool for generating leads and acquiring new customers. It has forced almost every company to invest more in SEO leading to increased demand of SEO professionals in India. The growing demand of SEO professionals has compelled graduates and web designers to learn SEO for a better career ahead.
Qualification and Skills Required for SEO Professionals
Graduation or diploma after 10+2 is the minimum qualification required for becoming an SEO Professional. However, to work in SEO domain, you don’t need a degree only but also require a diverse skill set that cannot be defined by the traditional examinations. Here are just a few skills that are the prerequisite:
- Good knowledge of HTML and CSS
- Sound knowledge of how search engines such as Google work
- Good analytical and logical skills
- Good written communication skill (such as writing emails, blog comments, website blogs, etc.)
- Basic knowledge of photo and video editing
- Basic knowledge of creating presentations and reports
- Sound knowledge of social media such as Facebook, Twitter, and LinkedIn
- Basic understanding of user experience and customer behavior in online world.
Scope of SEO in India: Current Scenario and Future
The scope of SEO in India is very broad and has a bright future. According to Times of India, digital marketing areas such as Search Engine Optimisation, Social Media, and Analytics will create more than 1.5 Lakh jobs with the salary range of Rs 4.5-5.5 Lakh in coming years.
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